“Any company can earn a profit. However, not everything about running a business should be for-profit. There’s more to life than just work and there’s more to work than just business. That’s why it’s essential for businesses to implement a strong Corporate Social Responsibility (CSR) program. A CSR program allows businesses to give back and do social good for a cause dedicated to its founder’s personal beliefs. The charity for a CSR program should be selected on the idea of it aligning with the company’s overall mission. By showing its passion for something other than a bottom line, a company can use a CSR program to show its customers and employees its human side while also raising funds and awareness for a good cause.”
Sean Bergin writes about the benefits of making CSR a core feature of your business, and the lessons APTelecom has learned from its own program.
Read the entire article on Your Mark On The World.